Michelob Ultra and the NBA came together for an exciting collaboration, featuring 11 distinctive team-themed can designs. To amplify the launch, we crafted a sleek drawer-style mailer box with a clear PVC insert, showcasing the can atop its respective team’s court. But we didn’t stop there. Once the can was lifted, influencers discovered a desktop basketball set beneath, blending play and passion, and making branded merchandise a memorable experience.
Industry
Beverage & Professional Sports
Services
Kitting
Partnership Activation
Retail Services
Branded Merchandise
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